Past Experience
Areas of Expertise
Strategy, Planning, and Vision
Story Arc Consulting offers expertise in reviewing and challenging existing strategies. With more than a decade of experience working with Executive Teams and Marketing Departments, we understand the necessary skills, structures, and strategies to reach ambitious goals. Story Arc Consulting offers strategy audits, leadership workshops, annual planning support, assistance in reviewing agencies and other partners, and a fresh approach to help your team get ahead.
Digital Advertising Campaigns and Strategy
Steve Lerch has designed the initial digital marketing strategies for hugely successful companies like Nest and LifeProof and consulted on the campaigns of hundreds of companies during his time at Google. Whether you need help setting an overall vision and strategy for re-thinking digital media or more tactical support reviewing and improving existing campaigns, Story Arc Consulting is here for you. We specialize in understanding consumer behavior and audiences, search campaigns, video strategy, influencer marketing, attribution, and media planning.
Agency and Vendor Maximization and Reviews
For businesses with heavy reliance on ad agencies and vendors, it can be incredibly difficult to properly assess the services your receiving. Steve has more than a decade of experience working with nearly a hundred different ad agencies and knows the difference between truly adding value and just cashing your checks. Steve can help you maximize your agency relationship, explore options, and conduct and manage a formal agency review and RFP process.
Innovation and Collaborative Brainstorming Workshops
Steve has ten years of experiences helping marketing, sales, and leadership teams search for creative solutions to both their everyday problems, and their long term goals. Steve will share stories and strategies from the hundreds of innovative businesses he’s worked with and guide your team through various exercises and brainstorming programs. If you need an outside perspective to help your team find a new approach and shake them out of stagnation, Story Arc can help.
Goal, KPI, and Attribution Alignment
The core building block of any effective marketing or communications strategy is attribution. Story Arc Consulting can help your company better understand and prioritize your data and effectively work with your teams to set strategic and quantifiable KPIs, whether your goals are sales, leads, or perception based branding goals. We can audit existing approaches or present entirely new options across the entire attribution journey.
Process
1. We will never pitch our business before understanding yours. All consulting engagements begin with an exploratory phone call, completely free of charge & commitment.
2. We’ll review your needs and if we believe Story Arc Consulting is the solution, we’ll present a tailored plan of attack including different options, objectives, timelines, and fees.
3. We’ll walk you through our thoughts, incorporate your feedback, and finalize our strategy, while also finding a contract style that fits your needs. Possible contract structures outlined below.
By Project – Specific objective or deliverable with agreed upon time-schedule and outcome
By Hour – Hourly commitment for a day or week or spread out over the course of months or quarters
Retainer – Negotiated monthly, quarterly, or annual agreement guaranteeing Story Arc Consulting support upon request
Media Management – Percentage of digital media investment managed by Story Arc Consulting on your behalf
Testimonials
“There is more than enough discussion about the need for companies to evolve in the midst of the digital revolution, but trusted sources with sound, credible insights are few and far between. Steve Lerch has the credentials and the experience to help companies succeed. He has helped our organization generate, analyze and understand data, then leverage the insights to develop new strategies designed to find relevance with various consumer groups. Steve understands global marketing and digital strategy, but more importantly he knows how to communicate. He inspires people to think differently, to think bigger, and to successfully work through challenging business dilemmas.”
-Jarred Sutton: Vice President of Marketing, National Pork Board
"When I've had the pleasure of working with Steve, he has showcased a total command of all things related to digital strategy and digital marketing. He's helped me connect the dots between our long term vision and the short term strategies and objectives of our day-to-day work."
-Bobby Petersen: Founder, Table Top Chefs and Locals USA
"Steve Lerch is a gifted strategic thinker who knows how to communicate a message while educating and inspiring his partners. His training sessions and leadership academies are truly a unique and memorable experience and I'd highly encourage anyone who has the opportunity to work with him, to do it."
-Jen Voss: Communications Executive
“Steve is amazingly knowledgeable in the world of digital. He has a gift for making the highly complex world of digital promotion and consumer mindset not only understandable, but inspiring and actionable.”
-Serena Schaffner: Vice President of Communication, Dairy Management Inc
“Steve was an invaluable asset in helping to improve my digital marketing efforts. Steve’s digital and strategic expertise coupled with his professionalism, customer service, and ability to connect with any audiences makes him a tremendous resource for any business.”
-Ryu Mizuno: Former Senior Director of External Relations, YMCA of the USA