CONSULTING
“Steve understands global marketing and digital strategy, but more importantly he knows how to communicate. He inspires people to think differently, to think bigger…”
Focus Areas
The below list of focus areas is not exhaustive! If you’re not sure if Story Arc Consulting can help you, reach out! We’re always happy to chat, and if we’re not the right fit for your needs, we’ll help point you in the right direction.
Digital, Social, and Marketing Audit
Though many of our consulting partnerships last for years, many of them start with a short-term audit. Grounded in best-practices from countless other companies and across dozens of industries, Story Arc Consulting can help you recognize new opportunities, identify issues, and help provide a fresh pair of eyes to ensure that you’re optimizing your platforms, your people, and your dollars. Audit focus areas generally include:
Website design, strategy, and conversion flow
Social media content strategy and platform utilization
Paid media campaign structure, management plan, and KPIs
Agency / vendor capabilities and investment maximization
Digital Strategy
With 10 years of experience at Google and six at Story Arc Consulting, Steve Lerch has developed the digital strategies and marketing campaigns for everyone from Nest to GoPro to the YMCA. Steve’s areas of expertise include the following:
Developing of an overall digital-footprint strategy
Designing and running digital advertising campaigns including paid social, Google Ads, and programmatic display
Analyzing customer profiles and persona mapping
Conducting internal capability overviews, agencies reviews, and vendor RFPs processes
Paid Media Management
If you’re looking for a simplified, highly transparent way of accomplishing your digital advertising goals, Story Arc Consulting can help. We provide ourselves on offering highly customizable digital campaign management, whether you want a true partner who can dive into campaigns with you and chat everyday, or you’re looking for someone you can trust to run with the ball and allow you to focus on other things. Areas of expertise include:
Google Ads (Search, Display, and YouTube)
Meta Ads
X (Twitter) Ads
LinkedIn Ads
Programmatic Display
Google Analytics
Looker Studio
Workshops
Steve Lerch has lead collaborative brainstorming workshops for dozens of organizations, leadership teams, boards of directors, and entire companies. Learn more about our approach to workshop facilitation below:
Past Experience
Testimonials
“There is more than enough discussion about the need for companies to evolve in the midst of the digital revolution, but trusted sources with sound, credible insights are few and far between. Steve Lerch has the credentials and the experience to help companies succeed. He has helped our organization generate, analyze and understand data, then leverage the insights to develop new strategies designed to find relevance with various consumer groups. Steve understands global marketing and digital strategy, but more importantly he knows how to communicate. He inspires people to think differently, to think bigger, and to successfully work through challenging business dilemmas.”
-Jarred Sutton: Vice President of Marketing, National Pork Board
"When I've had the pleasure of working with Steve, he has showcased a total command of all things related to digital strategy and digital marketing. He's helped me connect the dots between our long term vision and the short term strategies and objectives of our day-to-day work."
-Bobby Petersen: Founder, Table Top Chefs and Locals USA
"Steve Lerch is a gifted strategic thinker who knows how to communicate a message while educating and inspiring his partners. His training sessions and leadership academies are truly a unique and memorable experience and I'd highly encourage anyone who has the opportunity to work with him, to do it."
-Jen Voss: Communications Executive
“Steve is amazingly knowledgeable in the world of digital. He has a gift for making the highly complex world of digital promotion and consumer mindset not only understandable, but inspiring and actionable.”
-Serena Schaffner: Vice President of Communication, Dairy Management Inc
“Steve was an invaluable asset in helping to improve my digital marketing efforts. Steve’s digital and strategic expertise coupled with his professionalism, customer service, and ability to connect with any audiences makes him a tremendous resource for any business.”
-Ryu Mizuno: Senior Director of External Relations, YMCA of the USA
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